By May 2002 they had noticed a change in consumer demands and trends towards healthier choices. Whilst retaining all the flavors and taste expected of fried chicken, the objective was to produce a non- fried alternative. With this as their goal, they had a vision to set up a new fast food outlet with unprecedented products. They set about exploring the possibility of providing chicken with all the taste of a fried product, but with a new and innovative cooking procedure, eliminating the element of frying.
Extensive research and development led to the formulation of a new and exciting cooking system which was to revolutionize the fast food chicken market. Concentration was originally focused on the perfection of core products. It was deemed imperative to offer products to the highest possible specification without the use of oil, yet retaining all the taste.
This realization was born in GRILLER® The Healthier Option.
Over time our healthy fast food concept grew in structure and popularity. With an extensive menu perfected, GRILLER® The Healthier Option was launched in 2005. A definitive brand identity and image was created to market GRILLER® a healthier approach. This winning formula has seen vast changes in the grilled chicken market. It is said that “imitation is the best form of flattery”, many have tried to emulate our system, and they have tried their best to do the same as us but the exquisite taste that is GRILLER® is unique which makes us different from others.